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Just Launched! New Southwest Priority Card

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By: Julie Szpira

Southwest Airlines is popular for business and leisure travelers alike. The airline offers low fares, friendly service, the ability to change/cancel flights for free, and every ticket includes two free checked bags!

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Due to the popularity of the airline, Chase’s co-branded Southwest credit cards are also hugely popular. Since getting started in the points and miles world, I have become incredibly observant of the credit cards people are using at grocery stores, pharmacies and restaurants. Let me tell you, I see a Southwest credit card almost every time I’m out!

This is likely because Southwest offers different versions of personal credit cards, as well as a business credit card. With three options, this comes as no surprise.

The cards that have previously been available include two personal credit cards—the Southwest Rapid Rewards Plus Credit Card and the Southwest Rapid Rewards Premier Credit Card—and a business version, the Southwest Rapid Rewards Plus Credit Card.

(You can read more about these cards and others on our credit cards page)

Just yesterday, Chase launched their fourth co-branded credit card, the Southwest Rapid Rewards Priority Credit Card!

Southwest Rapid Rewards Priority Credit Card Details

Here’s a quick summary of the card details you need to know:

  • 40,000 Rapid Rewards points after spending $1,000 in the first three months
  • 25,000 Rapid Rewards points after spending $15,000 in the first year
  • 2X per $1 spent on Southwest flights
  • 1X per $1 on all other purchases
  • $75 Annual Southwest Travel Credit
  • 4 Upgraded Boarding purchase reimbursements per anniversary year
  • 20% Back on Inflight Drinks/WiFi/Movies
  • No Foreign Transaction fees
  • $149 Annual Fee

The launch of a new card is always exciting, but upon reviewing the card details, I’m not terribly impressed. With a sign-up bonus of 40,000 Rapid Rewards points, this Southwest card will join the other Southwest credit cards in the same spot in our monthly card rankings. That being said, it is better than the other Southwest credit cards if the sign-up bonuses are the same.

Who Can Get This Card?

The new Southwest Rapid Rewards Priority Card has a couple restrictions as to who can get it.

You cannot get this card if you are a current cardholder of any personal Southwest Rapid Rewards card. Additionally, if you’ve received a new cardmember bonus on a personal Southwest card in the last 24 months, you won’t be eligible for this card. This follows the personal card restrictions put in place on the Southwest card family in April 2018.

While Chase has not specifically disclosed the Southwest Rapid Rewards Priority Card is subject to the 5/24 Rule, the other Southwest credit cards are 5/24 restricted, so it would be surprising if 5/24 is not applied to this card.

If you are over 5/24, it’s almost guaranteed that you won’t be approved for this card.

The Sign-Up Bonus

Earning 40,000 Rapid Rewards points after spending $1,000 is a pretty average offer for a personal Southwest credit card. The bonus on the cards has been known to be higher, with offers up to 60,000 points offer for spending $2,000.

Since this offer is only 40,000 after spending $1,000, it’s not the best we have seen from personal cards, and it wouldn’t make me leap out of my seat to hurry and apply.

Chase is also offering a tiered sign-up bonus on this card. You can earn 25,000 additional points after spending $15,000 total in the first year which would give you 65,000 Rapid Rewards points for spending $15,000.

At best, this tiered offer is mediocre. Essentially, you’ll spend an additional $14,000 to earn 25,000 points. Personally, I would direct $14,000 in spending towards meeting minimum spends on new cards, or on cards that have useful day-to-day bonus categories and earn transferable points.

The Annual Fee

At $149, this card has the highest annual fee of any Southwest credit card. However, it provides a $75 annual Southwest travel credit. The travel credit can be used for flights or taxes and fees, but cannot be used for inflight purchases or Upgraded Boardings (I’ll have more on Upgraded Boarding in a minute).

The $75 annual Southwest travel credit is applicable each annual cardmember year, meaning it is available on your account opening date, and can be used through the next 12 monthly billing cycles.

With the addition of a $75 annual Southwest travel credit, the effective annual fee for the Southwest Rapid Rewards Priority credit card is $74, which is less than the $99 fee for the Southwest Rapid Rewards Premier credit card, and only $5 more than the fee for the Southwest Rapid Rewards Plus credit card.

The $75 annual Southwest travel credit isn’t as easy to use as the travel credit provided by the Chase Sapphire Reserve, but if you are fly Southwest just once, it’s easy to use.

The Perks

This card earns Rapid Rewards points and the earning structure is very similar to other airline co-branded cards. You earn 2X points per dollar on purchases made through Southwest, and 1X point per dollar on everything else. This is nothing to write home about.

However, the Southwest Priority Card stands out from the other Southwest cards due to the reimbursement of 4 Upgraded Boarding purchases per anniversary year as well as 20% back on inflight drinks, WiFi, movies and messaging.

Upgraded Boarding can be purchased at the gate on the day of travel and allows the traveler to receive a position in the A1-A15 boarding group. The cost is $30-50, however, these fees will be reimbursed as a statement credit within 8 weeks.

This can be very helpful in securing your preferred seat if you forgot to check-in early and ended up with a C45 boarding pass! 10xTravel Contributor, Travis Cormier, used Upgraded Boarding to snag a window seat with ALL THE LEG ROOM!

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The 20% back on inflight purchases is a nice perk for those that enjoy a delicious inflight Bloody Mary, or need WiFi to stay connected as they travel.

The Southwest Rapid Rewards Priority Card must be used for the purchase of Upgraded Boarding and for inflight purchases for the statement credit or discount to be applied.

Who Should Get This Card?

The Southwest Rapid Reward family of cards are not standouts in the points and miles world.  The card earns 2x points only on Southwest purchases, and 1x points on everything else. The points earned are only redeemable on Southwest, which limits their flexibility.

If you are new to the world of points and miles, there are much better cards to open first. My personal favorite for those getting their feet wet in the game is the Chase Sapphire Preferred!

If you are under 5/24, already have a Chase Sapphire card and are aware of the strategy for earning the beloved Southwest Companion Pass, this is the best Southwest personal credit card currently available.

If you are unfamiliar with the Companion Pass, how to earn it, or how to maximize the pass, read 10xTravel founder, Bryce Conway’s comprehensive overview of the Southwest Companion Pass.

I’m sure you’re going to click the link above and read the best article ever written about the Companion Pass, but for simplicity’s sake, here is my not-quite-so-comprehensive-overview.

The Companion Pass allows the companion pass holder to bring a designated companion on any Southwest flight they fly, The companion only has to pay the taxes and fees for their ticket. The companion can be added to revenue or award tickets, and there is no limit to the number of times the Companion Pass can be used.

Earning the Companion Pass requires flying 100 Southwest flights in a calendar year (January 1st-December 31st) or earning 110,000 Rapid Rewards points in a calendar year. Getting the Companion Pass through flights would likely be difficult if you’re a leisure traveler, so the more popular option is to earn 110,000 Rapid Rewards points.

Once the 110,000 points are accrued, the Companion Pass is earned, and is valid for the rest of the calendar year in which the pass was earned, as well as the next year.

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Companion Pass Earned in 2018 is Valid through 12/31/2019!

Accruing 110,000 points solely through flying is not an easy task, but you’re able to earn points through credit card spending and bonuses!

You can open the Southwest Rapid Rewards Priority Card, and pair it with the Southwest Rapid Rewards Premier Business Card. This strategy would earn a ton of Rapid Rewards points and get you close to the Companion pass.

The timing on earning the Companion Pass is crucial. You have to earn all 110,000 points in a single calendar year.  Meeting the minimum spends in October 2018 would mean the majority of your points will post in 2018, and you would have to hurry to earn the additional points before the end of the year.

In December 2017, the 10xTravel.com Insiders Facebook group was full of posts and questions about the timing of earning points and bonuses, and I’m happy to say that we had dozens of readers that earned the Companion Pass last year!

I’m sure you are interested in earning the Companion Pass RIGHT NOW, but it’s best to hold off on getting the Southwest Rapid Rewards credit cards.

The year is more than halfway over, but if you wait until November/December to open the cards, you can meet your minimum spend in early January 2019, and earn the companion pass for the rest of 2019 and all of 2020. That would give you almost 2 full years with the pass!

Final Thoughts

The Southwest Rapid Rewards Priority Card is the best Southwest personal card currently available. The 40,000-point bonus after spending $1,000 in the first three months is on par with the other personal credit cards at the moment, however the benefits of the Southwest Priority Card are superior to the Plus and Premier versions.

While the Priority card has a higher annual fee than the other personal cards, the $75 annual Southwest travel credit makes the effective annual fee less than or approximately equal to the Premier and Plus credit cards.

When you factor in the reimbursement of 4 Upgraded Boarding purchases each cardmember year, the Southwest Rapid Rewards Priority credit card reigns supreme over the Plus and Premier personal credit cards.

Remember, you can only hold one Southwest personal credit card, and the Priority takes the top spot in the Southwest personal credit card competition.

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