10XTravel Privacy Policy

Last Modified:

April 27, 2023


Aethereal, LLC, 10xTravel,” (“Company,” “we,” “our,” or “us”) respects your privacy and is committed to protecting it through our compliance with this policy. This policy describes the types of information we may collect from you or that you may provide when you visit the website: www.10xtravel.com (our “Website”), or that we collect from third parties, and our practices for collecting, using, maintaining, protecting, and disclosing that information. This policy also serves to notify you of your rights to the information.

This policy applies to the information we collect on our Website, or through email, text, and other electronic messages between you and us (collectively the “Platform”).

It does not apply to information collected by: Any third party, including our affiliates or subsidiaries, including through any application or content that may link to or be accessible from or on the Website.

Please read this policy carefully to understand our policies and practices regarding your information and how we will treat it. This policy may change from time to time (see Changes to Our Privacy Policy). Your continued use of this Website after we make changes is deemed to be acceptance of those changes. Please check the policy periodically for updates.


We collect several types of information from and about users of our Platform, including:

  • Information by which you or your household may be personally identified, directly or indirectly, such as name, postal address, e-mail address, or telephone number (“Personal Information”);
  • Personal Information that has been voluntarily made public by you.
  • Personal Information that has either been deidentified or is aggregated in such a manner as to not be linked to you personally.
  • Lawfully obtained truthful information that is of public concern.
  • That is about you individually but does not identify you; and/or
  • About your internet connection, the equipment you use to access our Website, and usage details.

We collect this information directly from you when you provide it to us, and automatically as you navigate through the site, and from third parties (for example, our business partners).

Information You Provide To Us

The information we collect on or through our Platform may include:

  • Information that you provide to us directly, which may involve filling in forms on our Website, including:
    1. Your name/alias
    2. Your email
    3. Your mailing and/or billing address
    4. Your conversations with our Website integrated chatbot (see Chatbot Disclosure below)
  • Information when you report a problem with our Website.
  • Records and copies of your correspondence (including email addresses) if you contact us.
  • Information you provide us when completing a voluntary survey.
  • Details of your transactions made through our Website, as well as details relating to the fulfillment of the transactions. We do not have access to your financial information.
  • The search queries that you make on our website’s integrated search feature.

How we use this information:

  • To present our Website and its contents to you
  • For marketing and/or promotional activities, such as, sending you marketing communications related to our products and services, provided that it does not conflict with your communication preferences
  • Conducting and utilizing surveys completed by you
  • To provide or process information, products, or services that you request from us
  • To carry out our obligations and enforce our rights arising from any contracts entered into between you and us, including for billing and collection
  • To notify you about changes to our Website or any products or services we offer or provide through it
  • To enforce our Terms of Use
  • Protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for such activities to ensure the safety of our customers’ information
  • Providing customer service
  • Verifying customer information
  • Personalizing user experience, such as, using personal data to personalize the content, layout, or features of the Website or application to improve the user experience and better meet individual preferences and needs
  • For any other purpose that you consent to

Information We Collect Automatically

There is certain information that we will collect automatically as you navigate through and interact with our website; this includes:

  • Details of your visits to our Website, including:
    1. Traffic data
    2. Unique personal identifiers
    3. The date and time of access, and
    4. The resources that you access and use on our Website
  • We also collect information relating to your browsing activity on third-party websites, which may give us an idea of your interests, and shopping habits, and allow us to make targeted advertising. If you would like to opt-out of targeted advertising, information is provided in the “Your Rights” section of this policy.
  • Information about your computer, internet connection, or electronic network activity, including your:
    1. IP address
    2. Operating system
    3. Browser type and browser version
    4. Device information
    5. Screen resolution
    6. Time zone
  • The technologies that we use to track and collect this data include:
    1. Cookies (see Cookie Policy)
    2. Retargeting and/or landing page pixels
    3. Conversion pixels, which may be placed in emails sent by us
    4. We also collect similar information from third parties and affiliates


Cookies are small files of text delivered to your browser by a website you visit. They help that website identify your computer and remember information about your visit, making it easier to revisit the site and making the site more useful to you. There are other types of tracking technologies, such as pixels and beacons. Below is a description of how various Cookies and other automatic tracking technologies may be used, a disclosure as to whether we use them, and your ability to control these technologies.

Essential Cookies

Essential cookies or strictly necessary cookies are cookies that are essential for a website to function correctly. These cookies are necessary to provide an online service on a website or used solely to carry out or facilitate the transmission of communications over a network.

We collect essential cookies that are strictly necessary for our Website to operate properly.

Analytics Cookies

Cookies and other technologies used for analytics help collect data that allows websites and services to understand how users interact with a particular website or service. This will enable companies to improve their services and content and build better features to enhance your experience.

We collect analytics cookies on our Website. However, we do not share this data with any third parties who are not our analytics service providers. If we choose to share this data with third parties in the future, we will notify you prior to doing so. You can opt out of the use of third-party analytics cookies by following our opt-out procedures outlined in the “Your Rights” section of our Privacy Policy.

You may also be able to opt out of tracking by employing privacy-focused browsers, browser extensions, disabling JavaScript, using VPNs or the Tor network, adjusting cookie settings, and utilizing ad industry opt-out tools. However, no method guarantees a complete shield from tracking.

You may opt out of our use of Google Analytics at the following link: https://tools.google.com/dlpage/gaoptout

Advertising Cookies

Advertising cookies are used to (1) deliver advertisements more relevant to you and your interests; (2) limit the number of times you see an advertisement; (3) help measure the effectiveness of the advertising campaign; (4) retarget you to our Website, and (5) understand people’s behavior after they view an advertisement. They are usually placed on behalf of advertising networks with the site operator’s permission. They remember that you have visited a site, and often they will be linked to site functionality provided by the other organization. This may impact the content and messages you see on other websites you visit.

We and third parties collect cookies for advertising purposes on our Website, and we may also sell or share the advertising data we collect with third parties who are not service providers. You can opt out of the use of third-party analytics cookies by following our opt-out procedures outlined in the “Your Rights” section of our Privacy Policy.

Managing Cookies

You can adjust your cookie settings through our cookie consent manager. You can also use our cookie consent manager if you want to block future cookies from being placed on your device.

Most browsers allow you to manage how cookies are set and used as you’re browsing, and allow you to clear cookies and browsing data. Also, your browser may have settings letting you manage cookies on a site-by-site basis.

Business Justification

The information we collect automatically may include personal information, or we may maintain it or associate it with personal information we collect in other ways or receive from third parties.

How we use this information we collect automatically:

  • To present our Website and its contents to you
  • For business intelligence and analytics, such as, analyzing aggregated and anonymized data to identify trends, measure performance, and inform business decisions.
  • For marketing and/or promotional activities, such as sending you marketing communications related to our products and services, provided that it does not conflict with your communication preferences.
  • To provide or process information, products, or services that you request from us
  • Auditing transactions entered into by you
  • To notify you about changes to our Website or any products or services we offer or provide through it
  • Protecting against malicious, deceptive, fraudulent, or illegal activity, and prosecuting those responsible for such activities to ensure the safety of our customers’ information
  • Providing customer service
  • Verifying customer information
  • Personalizing user experience, such as, using personal data to personalize the content, layout, or features of the Website or application to improve the user experience and better meet individual preferences and needs
  • Internal research and development, such as, processing personal data for the purposes of developing new products, services, or features, or enhancing existing offerings, as long as the data is used in a way that respects data subjects’ rights and expectations.
  • For any other purpose that you consent to

Sensitive Personal Data

The California Privacy Rights Act identifies the following as “Sensitive Personal Information”: personal information that reveals (1) a consumer’s Social Security or other state identification number such as a driver’s license; (2) a consumer’s account log-in, financial account, debit card, or credit card number in combination with any required security or access code, password, or credentials allowing access to an account; (3) consumer’s geolocation; (4) consumer’s racial or ethnic origin; (5) religious or philosophical beliefs; (6) union membership; (7) the contents of a consumer’s mail, email, or text messages, unless the business is the intended recipient of the communication; and (8) consumer’s genetic data.

We either don’t collect any Sensitive Personal Information, or we don’t use that Sensitive Personal Information to infer characteristics about you.

How Your Information May be Used With Third Parties

Any aggregated data or any information which does not identify any individual and de-identified data may be disclosed to third parties by us without any restrictions. We are not obligated to first receive consent before disclosing any such data or information.

We may use your information and data for direct marketing purposes. This may include us using your information to contact you about our own or third parties’ goods or services that they or we think may be of interest to you. If you would like to unsubscribe from our email marketing, each email should contain an unsubscribe link which will allow you to opt out of our direct marketing. If an email does not contain an unsubscribe link, follow the instructions provided in the “Your Rights” section to opt-out.

We may use the information we have collected from you to enable us to display advertisements to our advertisers’ target audiences. You may receive ads based on your navigation and use on our Website. You can opt out of our tracking and sharing of your information at any time by following the instructions provided in the “Your Rights” section.

We will also disclose your information for analytics purposes.

Third Parties

  • Third Party Tracking

Some cookies, web beacons and other tracking and storage technologies that we use are from third party companies (third party cookies) to provide us with web analytics and intelligence about our sites which may also be used to provide measurement services and targeted ads. These companies use programming code to collect information about your interaction with our Website, such as the pages you visit, the links you click on and how long you are on our Website. This code is only active while you are on our Website. For more information on how these companies collect and use the information on our behalf, please refer to the following company’s privacy policies: Google Analytics, HubSpot, and Woopra.

We do not control these third parties’ tracking technologies or how they may be used. If you have any questions about an advertisement or other targeted content, you should contact the responsible provider directly.

  • Third-Party Disclosures

We may disclose personal information that we collect, or you provide as described in this privacy policy:

  1. To our subsidiaries and affiliates
  2. To contractors, service providers, and other third parties we use to support our business and who are bound by contractual obligations to keep personal information confidential and use it only for the purposes for which we disclose it to them.
  3. To a buyer or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of Aethereal, LLC’s assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding, in which personal information held by Aethereal, LLC about our Website users is among the assets transferred.
  4. To third parties to market their products or services to you if you have not opted out of these disclosures. For more information, see the User Rights portion of this Policy. We contractually require these third parties to keep personal information confidential and use it only for the purposes for which we disclose it to them.
  5. For any other purpose disclosed by us when you provide the information.
  6. For any purpose that you consent to.

We may also disclose your personal information:

  1. To comply with any court order, law, or legal process, including responding to any government or regulatory request.
  2. For other agreements, including for billing and collection purposes.
  3. If we believe disclosure is necessary or appropriate to protect the rights, property, or safety of Aethereal, LLC, our customers, or others.
  • Categories of 3rd party providers

We share your information with the following classes of third parties:

  1. Advertising networks
  2. Internet service providers
  3. Chatbot service provider
  4. Social networks
  5. Customer management systems
  6. Data analytics providers
  7. Data linking platforms
  8. Email marketing vendors
  9. Email service providers
  10. Hosting providers
    • We utilize third-party payment processing services (Stripe) to facilitate transactions on our Platform. When you make a purchase, submit a donation, or engage in any financial transaction on our Platform, your personal and financial information, such as your name, email address, billing address, and credit card details, may be collected and processed by our payment processor. We do not collect, store, or process your personal information regarding these financial transactions. To learn more about the security measures implemented by our payment processor, please visit their privacy policy or contact them directly. By providing your personal and financial information to complete a transaction on our Platform, you consent to the collection, use, and disclosure of your information by our payment processor as necessary to complete the transaction and as described in this Privacy Policy.


  • Our Website employs an AI chatbot, powered by a third party service provider, Wonderchat, to provide assistance and improve your user experience. Please be aware that the chatbot is an artificial intelligence and not a human operator. As you interact with the chatbot, please refrain from sharing any private or confidential information, such as passwords, Social Security numbers, or financial details. The chatbot is not designed to facilitate transactions and should not be used for inputting payment information. Both Company and Wonderchat will have access to the chatlog conversations that occur between you and the AI chatbot. This information is collected to enhance and maintain the quality of the chatbot service, as well as to provide better support to our users. However, please rest assured that your chatlog conversations will not be sold, shared, or utilized for marketing or advertising purposes. By using the AI chatbot, you acknowledge and agree to the collection, storage, and use of your chatlog conversations, as described in this Privacy Policy. If you have any questions or concerns about this AI chatbot usage, please feel free to contact us.
  • We will only share your information or data if it is absolutely necessary to accomplish the purposes we collect it, which include, managing our interactions with you, preventing or investigating fraud, processing transactions, and enforcing our Terms of Use.
  • All of your data that we share with Service Providers, which is necessary for our Website’s business purpose, is disclosed in this Privacy Policy.
  • Our Platform contains links to other sites over which we have no control, and we assume no responsibility for the content, privacy policies, or practices of other third-party sites to which you choose to visit from the links hosted on our Platform, and such sites are not governed by this Privacy Policy. We encourage you to review the privacy policies of those other sites so you can understand how they collect, use, and share your personal information.
  • Information gathered on a co-branded page may be retained by both the other company participating in the co-branding campaign and us. In that instance, the use of such information by the other company will be subject to the privacy policy of that company. We are not responsible for that company’s use of your personal information.


User Rights

Because you are the owner of your personal information and data, you are afforded certain choices concerning the information you provide to us and that we retain. We maintain the following options for you to control your information:

  • Tracking Technologies and Advertising

We do not control third parties’ collection or use of your information or how it may be used. If you have any questions about a third party’s use or an advertisement or other targeted content, you should contact the responsible provider directly, as they may provide you with ways to choose not to have your information collected or used in this way.

You may be able set your browser to refuse all or some browser cookies, or to alert you when cookies are being sent. If you disable or refuse cookies, please note that some parts of this site may then be inaccessible or not function properly.

  • Right to Know and Be Informed

You have the right to ask us about what kind of data we process, why it is necessary for us to collect, with whom we intend to share your information, your rights relating to your data, and inferences we draw from your data. We designed this Privacy Policy to proactively answer all of those questions that you may have, but you have the option to contact us with any questions at bryce@10xtravel.com.

  • Right to Access

You have the right to access your personal data that we process. This means that you may request your personal data file that we maintain, which may include the categories and sources of information and specific pieces of information we have collected from you. Upon your request, we will also share any information of yours that we have shared or sold, as well as the parties with whom we have shared your information. This allows you to become aware of the data that we are processing from you and describes our handling of such data so that you can verify the lawfulness of our data processing.

We may require verification of your identity before we disclose any of the information that you may request from us.

If you would like to exercise this right, please contact us at: bryce@10xtravel.com.

  • Right to Opt-Out

You have the right to opt-out of our selling or sharing of your personal information with third parties by making a request at 10xtravel.com/opt-out

You have the right to object to us selling or sharing your data for any purpose. You have the right to direct us not to sell your personal information at any time. Consumers who opt-in to personal information sales may opt-out of future sales at any time.

Once you make an opt-out request, we will wait at least twelve (12) months before asking you to reauthorize the sharing or sales of personal information. However, you may change your mind and opt back in to personal information sharing or sales at any time by contacting us at bryce@10xtravel.com.

You can find all categories of third parties with whom we share personal information in this Privacy Policy. Please also review our Cookie Policy to see how third parties interact with data on our website.

  • Right to Deletion

You have the right to request that we delete any of your personal information that we collect from you and retain, subject to certain exceptions. Once we receive your request and confirm your identity, we will review your request to see if an exception allowing us to retain the information applies. We may deny your deletion request if retaining the information is necessary for us or our service provider(s) to:

  1. Complete the transaction for which we collected the personal information, provide a good or service that you requested, take actions reasonably anticipated within the context of our ongoing business relationship with you, fulfill the terms of a written warranty or product recall conducted in accordance with federal law, or otherwise perform our contract with you.
  2. Detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
  3. Debug products to identify and repair errors that impair existing intended functionality.
  4. Exercise free speech, ensure the right of another consumer to exercise their free speech rights, or exercise another right provided for by law.
  5. To comply with applicable laws, including, the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et. seq.).
  6. Enable solely internal uses that are reasonably aligned with consumer expectations based on your relationship with us or that are compatible with the context that you provided it.
  7. Comply with a legal obligation.

We will delete or de-identify personal information not subject to one of these exceptions from our records and will direct our service providers to take similar action.

  • Right to No Discrimination

We will not discriminate against you if you exercise any of your rights. However, we may charge different prices or provide different levels of services to you if the difference is reasonably related to the value provided to us by your data. Further, we retain the right to provide financial incentives for the ability to collect, sell, share, or retain personal information (if consented to).

  • Right to Rectification

You have the right to direct us to change or modify the data we have collected from you if you believe that the data is inaccurate or out-of-date. You can modify your information at any time in your User Account. If necessary, you may direct us to modify your information in writing.

  • Right to Data Portability

You have the right to move, copy, or transfer your personal data in our possession to another controller if we are processing your data after receiving your consent or if the processing is being carried out by automated means. We will deliver your data in a structured, commonly used, and machine-readable format.

  • Do Not Track Disclosures

We support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked.

  • Direct Marketing

To opt-out of direct marketing, please adjust your user preferences in your account profile. You may also contact: bryce@10xtravel.com.

  • Exercising your Rights

To exercise any of the rights provided in this Privacy Policy or to withdraw your consent to any of our collection or processing of your personal information, please submit a request to: bryce@10xtravel.com.

Only you, or someone legally authorized to act on your behalf, may make a request to exercise the data owner’s rights. You may only request to exercise your rights twice in one 12-month period.

Your request must:

  1. Provide sufficient information to allow us to reasonably verify that you are the person about whom we collected personal information or an authorized representative.
  2. Describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it.
  3. We may ask that you provide us with further information that may help us verify your identity.

We cannot respond to your request or provide you with personal information if we cannot verify your identity or authority to make the request and confirm that the personal information relates to you. We will only use personal information provided in the request to verify the requestor’s identity or authority to make it. At a minimum, your name and email address will be needed in your request. You do not need to create an account with us to submit a request. However, we do consider requests made through your password-protected account sufficiently verified when the request relates to the personal information associated with that specific account.

We will confirm receipt of your request within 10 days of receiving it. We will then work to deliver you the requested information within 45 days of receiving the request.

While we strive to respond to most consumer requests within the times above, depending upon where you reside, some requests may take longer. We will notify you in writing if we need more time to respond, stating the reason for such delay. Normally, we do not charge a fee to process or respond to consumer requests. However, for residents of certain states or countries, we may charge a fee if the request is excessive, repetitive, or manifestly unfounded. We do not charge a fee to process or respond to your verifiable consumer request unless it is excessive, repetitive, or manifestly unfounded. If we determine that the request warrants a fee, we will tell you why we made that decision and provide you with a cost estimate before completing your request.

  • Children Under the Age of 18

Our Website is not intended for children under 18 years of age. No one under the age of 18 may provide any information to or on the Website. We do not knowingly collect personal information from children under 18. If you are under 18, do not use or provide any information on this Website or Platform or on or through any of its features, register on the Platform, make any purchases through the Platform, use any of the interactive or public comment features of this Platform or provide any information about yourself to us, including your name, address, telephone number, email address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 18 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 18, please contact us at: bryce@10xtravel.com.


  • How We Are Protecting Your Data

We have implemented measures designed to secure your personal information from accidental loss and from unauthorized access, use, alteration, and disclosure.

All information you provide to us is stored on our secure servers behind firewalls. We encrypt other information collected from you with SSL technology, including, everything related to the My10x web tool.

The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Platform, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in any public areas of our Platform. The information you share in public areas may be viewed by any user of our Platform.

Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information transmitted to our Platform. Any transmission of personal information is at your own risk. We are not responsible for the circumvention of any privacy settings or security measures contained on our Platform.

  • Length of Retention and When Destroyed

We will only retain your information for as long as it is necessary for the purposes that it was processed. If you maintain a profile on our Platform, we will retain your data for as long as your profile remains active, or until you exercise your rights described herein. We may decide to keep your data in perpetuity if it can no longer identify you individually.


  • Changes to Our Privacy Policy

It is our policy to post any changes we make to our privacy policy on this page with a notice that the privacy policy has been updated on the Website home page. If we make material changes to how we treat our users’ personal information, we will notify you through a notice on the Website home page and via email. The date the Privacy Policy was last revised is identified at the top of the page. You are responsible for ensuring we have an up-to-date active and deliverable email address for you, and for periodically visiting our Website and this Privacy Policy to check for any changes.

  • How To Enforce Our Policy

To ask questions or comment about this privacy policy and our privacy practices, or to exercise any of your rights described herein, contact us at: bryce@10xtravel.com or contact@10xTravel.com.