The Virgin Atlantic Flying Club program has undergone its most significant transformation by introducing dynamically priced redemptions for Virgin Atlantic-operated flights. This change means that every seat on every flight is now available for booking with Virgin points — a radical shift from the previous system of strictly limited award seating. For frequent flyers and points enthusiasts, this means the ability to capitalize on the chance to book a wider range of flights with points. However, with this increased accessibility comes a caveat: while some award seats are now available for fewer points, others steeply rise in price.

In addition to these changes, their standard companion tickets are no longer available. And another disappointing change: cancellation fees on award tickets went up from $50 to $100.

The new system also introduces “Saver” seats, highlighted by a red tag and available on select flights during off-peak periods. On routes like JFK to LHR, you could redeem as few as 6,000 Virgin points in economy, 10,500 in premium economy, or 29,000 in business class on low-demand dates. Additionally, surcharges have been adjusted: drastically reduced for flights with lower demand, yet still considerably high for peak travel periods.

Pro tip: Right now there’s a 40% transfer bonus from Chase Ultimate Rewards to Virgin Atlantic Flying Club, until Nov. 16, 2024. Using that transfer bonus could bring business class flights down to 21,000 points if you find them at a Saver level.

Virgin Atlantic Airlines

Our Take

The Virgin Atlantic Flying Club’s program revamp has its pros and cons. On the positive side, the accessibility of award seats with Virgin points substantially enhances flexibility for travelers, especially those who can travel during off-peak periods. The allure of reduced surcharges and lower points requirements on certain routes is undeniably attractive, offering extraordinary value for those who plan their trips tactically. For instance, snagging a business-class seat to Europe for just 29,000 points is a remarkable offer, unmatched by other major airline loyalty programs.

However, the dark side of this dynamic pricing lies in its unpredictability and potential pitfalls during peak travel times. While Virgin Atlantic’s intention to offer more seats for redemption is commendable, the exorbitant point requirements during high-demand periods may deter traditional planners who prefer to book well in advance. Plus, the removal of standard companion tickets and the increase in cancellation fees are disappointing changes. With this recent program revamp, the key to taking advantage of Virgin Atlantic’s award seats will be to remain flexible in your schedule.