Rove Miles: Stack Your Earnings with This Universal Rewards Currency

From annual fee hikes to award chart devaluations, keeping up with the evolving points-and-miles landscape is a constant challenge. However, one of the most recent and welcome changes to the award travel industry is the debut of the Rove loyalty program that allows you earn Rove Miles.

This unique loyalty program offers a universal rewards currency on hotel and airfare bookings, as well as a number of other perks, including 25X points multipliers and elite-status-eligible portal bookings. If you want to maximize your earnings with a valuable, flexible rewards currency, Rove Miles is worth considering.

Read on for an overview of the program and some tips to help you get the most value out of it.

What Is Rove Miles?

Rove Miles is a new loyalty rewards ecosystem designed to streamline how travelers earn and redeem points.

Unlike traditional hotel or airline loyalty programs that restrict you to a single brand, Rove Miles acts as a universal rewards currency that can be earned across a wide range of hotel and airfare bookings. These miles can then be redeemed for future travel with any of Rove’s travel partners, meaning you aren’t locked into a single airline alliance or a specific hotel portfolio.

What makes Rove Miles particularly unique is that, unlike other flexible rewards currencies, such as Chase Ultimate Rewards or Capital One miles, your earnings aren’t tied to a credit card. Instead, your rewards are linked to the Rove platform, which anyone 18 years or older in the United States is eligible to register for.

Rove is making award travel more accessible, particularly for those who don’t qualify for premium travel credit cards or who don’t want to learn the specifics of transfer-partner redemptions.

So, whether you want to explore the world of award travel, make lucrative redemptions without needing to read up on transfer partners or simply maximize your earnings, Rove Miles can deliver outstanding value.

How Rove Works

The Rove Miles rewards program requires you to make your travel bookings through Rove’s online platform. Think of it as a hybrid between online cashback shopping portals, such as Rakuten, and credit card issuer portals, such as American Express Travel®.

You can register an account using your phone number and personal details, making you eligible for a welcome bonus of free miles. You can also enter your home airport and any destinations you’re hoping to visit.

When you book through Rove’s online platform, you earn Rove Miles based on the type of booking, the hotel or airline partner and any current promotional multipliers.

Let’s look at how booking hotels differs from booking an airfare through Rove.

Booking Hotels Through Rove

When booking hotels through Rove’s platform, all the information you need is conveniently displayed. Simply enter your destination, dates and the number of guests, then hit the search button.

Rove displays two options for each property: the cash price with the points multiplier and total number of miles you’ll earn and the award price with the cents-per-mile value.

For instance, in the image above, a one-night stay at the Hotel Riu Plaza Manhattan Times Square would cost you $1,524.30 (plus $33.28 in taxes and fees) and would earn you an impressive 68,593 miles at a rate of 45X miles per dollar spent. Alternatively, you could book this property using your existing Rove Miles, for a total of 40,000 miles, giving you a value of 3.8 cents per mile redeemed.

These are highly lucrative earning and redemption rates, easily outpacing those offered by most other travel and shopping portals. For example, Chase Travel℠ offers a maximum of 2 cents per point claimed on eligible Points Boost redemptions, while American Express Travel® and Capital One Travel generally offer a fixed rate of 1 cent per point on bookings.

In addition, most of Rove’s hotel bookings earn between 10X and 25X miles per dollar spent. Therefore, even at the lower end of the spectrum, you’ll often get a greater return compared to booking directly with the hotel or through card issuer travel portals—particularly as you can stack your earnings by paying with a credit card.

You can filter your results by price, review rating and the points multiplier, among other factors.

Rove Miles also allows you to search for elite-status-eligible bookings, which is perhaps the most unique feature of the program.

Unlike other booking portals that make you forgo elite status perks and credits, you can filter results by specific loyalty programs where you hold status, giving you the best of both worlds: lucrative portal rates and elite status benefits.

When you enable this search filter, the loyalty program will be displayed next to each property, making it easy to identify properties based on brand.

Keep in mind that the points multiplier and cents-per-mile redemption value are generally lower on elite-status-eligible bookings than on those with non-elite-status eligibility. However, Rove remains a lucrative way to leverage your elite status perks while stacking your earnings.

If you want to use the miles you’ve earned from a booking to immediately cover another part of the same trip, you can book your flight as nonrefundable in return for instant mileage credit.

This function can be particularly helpful if you’re short on miles and want to use the miles you earned on your current trip to cover another part of the same itinerary.

Booking Flights Through Rove

Rove’s flight booking portal is slightly less user-friendly than its hotel counterpart, but it still offers the ability to find lucrative deals on airfares across the globe.

A useful feature for flexible travelers is the ability to set the destination to “Anywhere,” enabling you to find the best deals without being restricted to a specific location.

Unfortunately, you need to navigate to the final booking page to see the number of miles you’ll earn on a flight. This makes it harder to compare deals directly.

When booking flights through Rove, your earning potential is reduced to between 1X and 10X miles per dollar spent, compared to the impressive 10X to 25X miles offered on hotel bookings.

Unlike Rove hotel bookings, all airfare options have a base points multiplier of 1X miles per dollar spent. At checkout, you can opt to boost the points multiplier by 3X, 5X or 10X for an additional fee.

For instance, in the example above, you can pay an extra $82.94 to boost your earnings from 576 to 5,760 Rove Miles. This means you’re essentially paying around 1.6 cents per boosted mile.

Whether or not this is a worthwhile cost depends on how you redeem your Rove Miles. If you can find flights where you’re getting a cents-per-mile value greater than the price you pay for boosted mileage, then it can be worthwhile. For example, the image below shows two flights with redemption values of 1.67 and 1.87 cents per mile.

You can also redeem your Rove Miles for hotels or move them to Rove’s transfer partners—more on that later. Both these methods often offer a value greater than 2 cents per mile, making it worthwhile to pay to boost your mileage earnings.

Another outstanding feature of Rove’s airfare booking portal is that it displays the cents-per-mile value when you redeem miles.

In the example above, you could redeem your Rove Miles for 2.59 cents per mile, offering excellent value compared to most travel portals.

Another key feature of booking airfares through Rove is that it includes both transfer and direct bookings in the search results page. A transfer booking allows you to move your Rove Miles to one of Rove’s airline partners, while a direct booking is made directly through Rove’s platform. Direct bookings are treated as cash fares, allowing you to earn airline miles and status credits on top.

You can see whether a booking is a transfer or a direct booking using the “Select” button, as shown below.

If you select a transfer booking, Rove allows you to check for award availability directly by clicking the “Check” button on the final booking page. This redirects you to the airline’s website to confirm award space before transferring your Rove Miles.

Overall, booking flights through Rove can be as lucrative as booking hotels, but it does require some extra work to find the best rates and deals.

Everyday Shopping Through Rove

In addition to flights and hotels, Rove also offers an online shopping portal featuring more than 13,000 merchants.

You can use the search function to shop with specific vendors or scroll through Rove’s list of featured merchants to find trending deals. You can easily earn between 3X and 25X miles on purchases with eligible merchants, allowing you to maximize your rewards.

Simply click on the merchant of your choice and select the “Shop” button to be redirected to its website. Make sure you have cookies enabled in your browser so that Rove can track your purchase—otherwise, you won’t earn any miles.

Alternatively, you can add the Rove Miles browser extension to your computer so that you never miss out on another deal. You can also benefit from exclusive offers issued only through the extension.

Since every offer comes with merchant-specific exclusions, you should carefully read the terms and conditions before making a purchase.

By combining Rove’s online shopping offers with a credit card that earns a competitive rate on non-bonus category spending, you can further maximize your earnings and accumulate miles on miscellaneous purchases that can be redeemed for travel.

Rove Dining

Another feature Rove offers is Rove Dining, which lets you earn Rove Miles when you dine at participating restaurants. There are thousands of restaurants to choose from and all you do is link an eligible payment card on your Rove account, find participating restaurants listed on Rove Dining, dine at one of those restaurants and pay with the linked card.

Miles from eligible dining will post typically within a week of the transaction. You don’t have to activate an offer, use a promo code, upload receipts, or anything else. Just use your linked card at a participating restaurant.

Referral Bonuses

In addition to welcome offers, you can get additional Rove Miles by referring your friends and family to apply for an account.

As of the time of writing, you’ll receive a 500-mile referral bonus in addition to 10% of the miles your referral earns for the next six months, up to a cap of 50,000 miles.

This is an easy way to boost your balance without having to spend a dime on flights or hotels.

Rove’s Transfer Partners

Another strong feature of Rove is its network of transfer partners, which currently includes the following programs:

• Aeromexico Rewards
• Air Canada Aeroplan
• Air France-KLM Flying Blue
• Air India Maharaja Club
• Accor Live Limitless
• Cathay Pacific Asia Miles
• Copa Airlines
• Etihad Guest
• Finnair Plus
• Frontier Miles
• Hainan Airlines Fortune Wings Club
• Japan Airlines Mileage Bank
• Lufthansa Miles & More
• Qantas Airways
• Qatar Airways Privilege Club
• SAS EuroBonus
• Thai Airways Royal Orchid Plus
• Turkish Airlines Miles&Smiles
• Vietnam Airlines Lotusmiles
• Virgin Atlantic Flying Club
• Virgin Red

This list is continually expanding and already includes several lucrative loyalty programs. All transfers are currently 1:1, except for Accor Live Limitless, which is 1.5:1.

Rove also offers regular transfer bonuses, making your miles go even further and helping to justify the cost of boosting your mileage when booking flights. In addition, Rove provides a short summary of each partner’s benefits and award pricing, making award bookings even more accessible.

If you can integrate these airlines into your travel plans, Rove becomes an even more valuable program that you can use to your advantage.

How to Maximize Your Rove Miles

With Rove, you can maximize the value of your spending by stacking your earnings.

You can earn Rove Miles, hotel loyalty points, elite night credits and credit card points on a single purchase. And if you’re purchasing an airfare, you’ll earn Rove Miles, airline miles and credit card points. This allows you to triple or even quadruple your earnings, maximizing the value of your spending.

Keep in mind that you need to manually add your frequent flyer number to your booking to earn miles with the specific airline loyalty program.

When making purchases on Rove, it’s best to use a card that offers higher rewards on travel or hotel expenditure since Rove transactions typically appear to code as hotel spending based on current data.

By carefully selecting the right card for your Rove purchases, you can unlock even greater benefits.

Rove vs. Other Travel Portals

Rove stands out with several notable advantages over traditional credit card issuer travel portals.

Its elevated points multipliers are hard to beat. While some credit card travel portals offer earning rates of up to 10X points per dollar spent, Rove offers rates that go as high as 25X miles per dollar spent. Additionally, you have the option to pay for 10X points on flights booked through Rove, and you can often find numerous hotels within the 15X to 30X range.

Another key benefit is the ability to earn elite night credits and loyalty points and leverage other aspects of elite status on eligible hotel bookings made through Rove. This sets Rove apart, effectively merging the benefits of portal bookings and the perks of elite membership.

Additionally, you can sometimes find a number of redemption opportunities that offer between 2 and 4 cents per redeemed mile, particularly for hotel bookings. Few travel portals can compete with these rates. Similarly, if you take advantage of an airline transfer bonus, you can enhance the value of your Rove Miles even further.

Rove’s inclusion of transfer partners is also a welcome aspect of the program that increases the value proposition of Rove Miles. It’s also the only U.S. loyalty program to offer Miles & More as a transfer partner, positioning it uniquely in the award travel market.

Rove offers a user-friendly platform that simplifies the process of earning and redeeming award miles. With the added flexibility of Rove Miles, this rewards currency offers significant value to travelers, whether they’re avid points-and-miles enthusiasts or beginners starting to explore the world of award travel.

Final Verdict: Is Rove Worth It?

Rove Miles has filled a gap in the points-and-miles landscape with a flexible, universal rewards currency that’s independent from credit card spending and doesn’t penalize you for booking through a portal.

With highly lucrative earning rates, the option to stack hotel loyalty benefits and the potential for quadrupling your earnings, Rove represents one of the strongest new earning tools in the award travel market, especially for travelers who value elite status and flexible redemption options.

Whether you’re a beginner wanting to explore award travel or a seasoned points-and-miles aficionado, Rove Miles can be a strong asset in your earning and redemption strategy, offering significant flexibility.

Sign up for Rove and get 1,500 Rove Miles when you use our link. And use code 10XTRAVEL to book a hotel. This code must be entered at checkout and will give first-time users who spend over $500 on a hotel booking an extra 5,000 Rove Miles.