United Airlines recently unveiled significant updates to its Premier elite status program, potentially impacting frequent flyers who rely on points and miles for travel. The airline is increasing the requirements for earning Premier status in 2025, making it more challenging for travelers to reach elite tiers.

New thresholds for Premier Qualifying Points (PQPs) and Premier Qualifying Flights (PQFs) have been set, with some tiers, like Premier 1K, requiring as much as $28,000 in spend when following the PQP-only track. While this move reflects the first adjustment since the introduction of these criteria in 2019, United argues that the changes aim to balance the value exchanged between the airline and its customers.

Despite the increase on qualifying thresholds, United is enhancing its PlusPoints upgrade system, addressing previous challenges faced by customers. PlusPoints serve as an upgrade currency, previously difficult to redeem due to high premium cabin demand. In a welcome change, United will introduce new redemption options, including converting PlusPoints to TravelBank cash or gifting Premier status to others. This change to PlusPoints promises increased flexibility and utility for travelers.

Our Take

While this is being hailed as a welcome change by United, the increase in qualifying points for Premier status makes earning status more inaccessible to more travelers who already felt like the previous requirements were a stretch. The adjustments underscore a growing trend among airlines to refine elite programs, creating more exclusivity to premium perks for those who meet heightened criteria.

It is understandable that United would make changes to its PlusPoints program due to how hard it was to use PlusPoints and how difficult it was to get upgrades via status. By offering diverse options for utilizing PlusPoints, United provides additional avenues for travelers to extract value from their points.